01 / Monthly retainer
One fixed fee.
One fixed fee covering the catalogue and the campaigns together. The listing work is not a separate invoice and not a separate team, which matters more on Amazon than anywhere else.
Highprime©
Highprime©
Marketplace marketing · Amazon · Mumbai · Est. as a creative studio, 9 years ago
The ads send the traffic. The listing decides whether you keep the money.
average ROAS our clients see within their first six months.
We stand by this number.
Nine years ago we started as a creative agency in a small office in Thane, Mumbai, shooting products for brands that were about to put them on a marketplace. The marketplace work came out of that. We were making the images long before we were buying the clicks.
Which is why we open an Amazon account the wrong way round. Before bids, before budgets, before campaign structure, we look at what a buyer actually sees when the click lands. Nine times out of ten the campaign is doing its job and the listing was never going to convert.
If your ACoS has been climbing and nobody has given you a straight answer about why, that is usually where it is hiding. It is also the cheapest thing on the list to fix.
Siddhant & the Highprime team
Highprime Co, Mumbai
Two ways to work with us
01 / Monthly retainer
One fixed fee covering the catalogue and the campaigns together. The listing work is not a separate invoice and not a separate team, which matters more on Amazon than anywhere else.
02 / Revenue share
A smaller monthly fee plus a percentage of the revenue we generate. Founders pick this when they want us carrying the risk with them. On marketplace work it also settles the oldest argument in the category, which is whether the agency is optimising for your margin or for its own fee.
Images, titles, bullets, A+ content, and the backend search terms almost nobody fills in properly. This is where we start, not where we finish.
Structured around what your catalogue actually earns rather than around which ad type your last agency was most comfortable with.
Search term reports mined for winners, negatives maintained weekly instead of quarterly. Most of the waste in an Amazon account is in the terms nobody has excluded yet.
Targets come off your contribution margin with returns included, not off a number we liked the sound of. TACoS tells you whether ads are growing the business or harvesting demand you already had.
No budget outruns a 3.2 star average. We work the objections that are showing up in your reviews back into the listing and the creative.
Budgeted and reserved for well before the week itself, because the week itself is too late to be discovering your catalogue is not ready.
We would rather run this as one system than as an Amazon slice bought separately. Marketplace performance is downstream of your catalogue, your creative and your brand demand, and those are not things an ads-only brief is allowed to touch.
How we actually work
Nine times out of ten we pull up a struggling Amazon campaign and find nothing wrong with it. It is sending real buyers to a listing that was never going to convert them. Four things are usually true at once:
Four dark images, a title stuffed for a keyword nobody searches, and no answer to the one objection that makes a buyer close the tab. The ads did their job. The listing didn't.
Sell at ₹600 with ₹180 contribution margin and you break even at 30 percent. Run at 45 and every extra order quietly costs you ₹90, whatever number you had in mind going in.
Most ACoS calculators are written for a market where returns run at 5 percent. On Indian marketplaces, in the wrong category, returns eat 20 to 30 percent of orders. A break-even worked out without that number is not your break-even.
Nine years in, the marketplace work sits inside the same team that runs your Meta and Google. A buyer who saw your ad on Instagram and searched your brand on Amazon is one buyer, not two.
Case study 01 · Skincare, D2C
A skincare client came to us bleeding money on Instagram ads. Their creative was fine. The auction wasn't. They were bidding against companies that spend more in a day than our client spent in a quarter. So we stopped fighting and moved the budget onto the marketplaces, where their buyers were already searching with a card in hand. Sometimes the smartest move is changing the battlefield.
The arithmetic · illustrative
Illustrative numbers. We run this against your real margin sheet, returns included, before we set a single bid.
For the record
Questions founders ask us
Yes. There are two ways to engage us: a monthly retainer, or a revenue share where a smaller monthly fee sits alongside an agreed percentage of the revenue we generate. Marketplace work suits revenue share better than most channels do, because the result is measurable at the order line rather than argued about in a report.
Both, and we would rather not be handed only the ads. The listing is usually where the money is being lost, so an ads-only brief means we are being asked to fix a problem we are not allowed to touch.
Then the interesting question is TACoS, which tells you whether ads are growing the business or just harvesting demand you already had. A good ACoS on a flat total is a well run treadmill. The second question is whether your break-even was calculated with returns in it, because most are not.
No. Amazon work is remote by nature. Ad account access, listings and reporting all happen online, so where you are sitting makes no difference to the result. We are in Thane if you want to come and look at us first.
It depends on your catalogue size, your spend and which of the two models you pick. Tell us what you sell and roughly what you are spending and we will put a real number in front of you rather than a range.
Questions Amazon sellers actually ask
Also from us
Two lines about your brand is enough. We reply within a day.