01 / Monthly retainer
One fixed fee.
One fixed fee across catalogue and campaigns, with the event calendar planned into it from the start rather than negotiated in a panic three weeks before Big Billion Days.
Highprime©
Highprime©
Marketplace marketing · Flipkart · Mumbai · Est. as a creative studio, 9 years ago
Different buyer, different price psychology, different ad products. Most brands copy the campaign across anyway.
average ROAS our clients see within their first six months.
We stand by this number.
Nine years ago we started as a creative agency in Thane, Mumbai. Today Highprime is the marketing arm of the Team TSB family. In all that time, the single most common Flipkart brief we have been handed is a copy of an Amazon account with the platform swapped.
It does not travel. Flipkart reaches further into tier two and tier three, moves harder on price, exchange and bank offers, and hands a large part of your year to a handful of event weeks. The buyer is not the same person, the objection is not the same objection, and the offer that worked on one will look ordinary on the other.
So we would rather build your Flipkart year backwards from the event calendar, with a reserve held for the weeks that decide it, than run a flat monthly budget straight through the middle of it.
Siddhant & the Highprime team
Highprime Co, Mumbai
Two ways to work with us
01 / Monthly retainer
One fixed fee across catalogue and campaigns, with the event calendar planned into it from the start rather than negotiated in a panic three weeks before Big Billion Days.
02 / Revenue share
A smaller monthly fee plus a percentage of the revenue we generate. It works particularly well on Flipkart, where the year is lumpy and a flat retainer bills the same in a dead March week as it does in the week that decides everything.
Which is where Flipkart ranking actually starts. Content completeness, imagery, attributes and the fields that quietly gate your visibility before any bid is placed.
Product Listing Ads and Product Contrast Ads bid and budgeted as the two different jobs they are, instead of pooled into one campaign and averaged.
Big Billion Days and the festive run reserved for and approved for well in advance, because approvals and catalogue fixes do not move at event-week speed.
Exchange mechanics, bank offers and price laddering. On Flipkart the offer is frequently the creative, and it out-performs anything we could have written.
Category crowding is seasonal and predictable. We bid for position when position is the thing being sold, and step back when it is not.
Badging and delivery promise move conversion before advertising does. We build targets with that in the model rather than discovering it afterwards.
We run Flipkart inside the same team as your Meta, Google and Amazon work, on one report. A buyer who saw the ad on Instagram and bought on Flipkart is one buyer, and splitting them across two agencies is how both end up claiming the sale.
How we actually work
The most common Flipkart mistake we see is a duplicate. Someone exports the Amazon campaign, swaps the platform, and wonders why the same structure came out worse. Four things are usually going on underneath that:
Flipkart reaches further into tier two and tier three, moves harder on price, exchange and bank offers. A campaign copied from Amazon is aimed at the wrong person from day one.
If Big Billion Days and the festive run decide your year, a flat monthly budget is money that was not there in the week it mattered. We build the year backwards from the calendar and hold a reserve for it.
No bid compensates for a weak listing quality score. Product Listing Ads and Product Contrast Ads get structured and bid separately, and offer construction regularly out-performs the creative.
PLA answers a search. PCA sits on a competitor's product page and interrupts one. Running them out of one bucket with one bid is how the cheaper of the two quietly subsidises the other.
Case study 01 · Skincare, D2C
Flipkart was not the plan. A skincare client came to us losing money on Instagram, bidding against companies who spend more in a day than they spent in a quarter, and the honest answer was that the auction was unwinnable rather than the creative bad. So we went looking for where their buyer already was, with a card already out. Nykaa and Flipkart, as it turned out. We rebuilt the catalogue before we rebuilt any campaign, because on Flipkart that is the ranking work rather than the tidying up. The interesting part is that nothing about the product changed. Only the room it was being sold in did.
The arithmetic · illustrative
Illustrative numbers. The point is the shape, not the figure. We plan backwards from the events and hold the reserve to fight there.
For the record
Questions founders ask us
Yes. Either a monthly retainer, or a revenue share where a smaller monthly fee sits alongside an agreed percentage of the revenue we generate. On Flipkart in particular the second one tends to suit both sides, because the year is lumpy and a flat retainer bills identically in a dead week and in the week that decides everything.
Usually yes, and usually for a different customer than the one you already have. What is not worth the effort is running Flipkart as an afterthought with a copied campaign and no catalogue work, which is the version most brands try first.
Earlier than feels necessary. Catalogue, listing quality and offer approvals take weeks, and bidding into an event with a listing you have not fixed is the most expensive way to learn this.
Both. On Flipkart in particular the listing quality score feeds organic ranking directly, so treating ads and catalogue as separate jobs leaves most of the result on the table.
It depends on your catalogue, your spend and which of the two models you pick. Tell us what you sell and how last year's event run went, and we will put a real number in front of you rather than a range.
Questions Flipkart sellers actually ask
Also from us
Two lines about your brand is enough. We reply within a day.